Local SEO Cheat Sheet: 10 Local Ranking Signals to Help Your Business Rank on Google
Starting with Google's Pigeon update back in 2014, local SEO has been getting more and more like general, non-local SEO — increasingly, traditional ranking signals like links and content are playing a part in a site's local rankings. About a year ago, Possum seemed to make things even trickier with different SERPs returned in response to teeny-tiny variations in search queries. By looking at research by Local SEO Guide and our in-house studies at SEO PowerSuite, I tried to put together the factors that are most important for local rankings in Google. Some of those were… unexpected to say the least.
In this guide, I've put together the 10 most important signals Google uses in its local search algorithm (the ones that have the highest correlation to rankings), grouped into 4 categories, and threw in my tips for getting each factor right.
Google My Business
Number of linking domains
Anchor text optimization